Where Business Complexity
Becomes Clear Decisions
Presales leader in complex supply chain deals and owner of the AI strategy for Solution Consulting. I build teams that operate on their own and turn technical depth into decisions that stick.
e2open, A WiseTech Global Company · Haag in Oberbayern, Bavaria, Germany
Current role
AVP Solution Consulting
Operating Where Business, Technology and Decisions Meet
I lead a growing presales organization of 10+ direct and indirect reports across Europe, UK, Asia and the US. Our deals typically run from $900K to $5M+ TCV, in a division generating $100M+ in revenue. My job is turning technical depth into the kind of clarity that helps deals move and gives customers what they need to make a call. Three promotions in six years at e2open. President's Club as an individual contributor.
The combination I bring is not that common in this field: enough strategic context to lead, and enough technical depth to actually build things. I own the AI strategy for Solution Consulting. I built 50+ Claude-based skills and plugins my teams work with daily and enabled 50+ people across our commercial teams. I still write AI agents in Python and automate workflows with n8n myself. Structured storytelling does the rest: it helps people decide under pressure instead of sitting through a pitch.
My PhD looked at AI integration in supply chain management. I've completed 18 certified courses in global trade and export control. I founded and sold a software company before moving into enterprise software. I've seen M&A from both sides: I joined e2open through the Amber Road acquisition and later helped integrate others. I'm working toward a Chief Solutions Officer role and getting good mentorship along the way.
Outside of work: father of three in a small Bavarian town. Mornings start with meditation and Wim Hof breathing. I run, ride a Peloton, do cross-training, archery and watersports. At home I do woodwork, write code for fun, and run a home automation setup on Loxone. I read psychology, stoicism, Buddhism and presales books. Some evenings end on the Xbox. I'm currently building AngerApp, a science-backed mobile app launching July 2026 that treats anger as information worth paying attention to.
$100M+
Division Revenue Supported as SC Leader
50+
AI Skills and Plugins Rolled Out Company-Wide
~30%
Shorter Deal Cycles Through AI and Automation
3x
President's Club Winner as Individual Contributor
“Most presales people walk customers through products. I try to help them think more clearly about the decisions they're actually facing.”
The Person Behind the Profile
A short introduction to who I am, how I think, and how I work.
Six Areas Where I Work
Built through 15+ years of enterprise delivery, team leadership, and hands-on technical work.
Solution Consulting Leadership
Leading a growing presales organization of 10+ direct and indirect reports across Europe, UK, Asia and the US. Deals typically run $900K to $5M+ TCV. Three promotions in six years at e2open. Multiple President's Club wins. Focus on building teams that close deals, not just support them.
Supply Chain and Global Trade
Hands-on experience across trade compliance, customs filing, export control and cross-border go-to-market. Backed by a PhD on AI in supply chain and 18 certified courses in global trade.
AI Strategy and Adoption
Leading the AI strategy for Solution Consulting. Built 50+ Claude-based skills and plugins, rolled out best-practice SOPs company-wide for Sales and Presales, and enabled 50+ people across commercial teams. Demo data prep dropped from 1.5 hours to under 10 minutes. Deal cycles run around 30% shorter.
Value-Based Selling
Translating technical capability into ROI narratives that give customers the confidence to decide. Structured deal strategy focused on business outcomes, not feature lists.
GTM Strategy and Sales Architecture
Designed end-to-end sales processes with company-wide standards from discovery through close. Led GTM updates including SKU design, market segmentation and go-to-market playbooks across presales, product and field teams.
Team Development
Building presales teams with a focus on long-term performance. Direct and indirect reports across multiple geographies. Hiring for impact, coaching for growth, building repeatable processes.
Proof of Work
Responsibilities are easy to list. Here is what actually happened.
GTM Industry Solutions Program
- The Problem
- Fragmented go-to-market execution across five teams with no single owner, no shared cadence, and no visibility into what was actually moving.
- My Role
- Cross-Functional Lead (Product, PS, Training, Alliances)
- Actions
- Set up governance, Loop-based status reporting and Planner as the system of record. Aligned customs filing GTM motion and SKU strategy across Product, PS, Training and Alliances.
- Outcome
- Clear ownership with 70+ people coordinated across five functions. Trade Express and GTM Express launched, now selling and contributing to bookings growth.
Industry Solutions AI Initiative
- The Problem
- Demo data, discovery and documentation all done ad-hoc by each individual SC with no scalable or repeatable approach.
- My Role
- Founder and Initiative Lead
- Actions
- Set the AI strategy for Solution Consulting. Built Claude-based skill libraries and the Demo Data Generator and Discovery Agent, launched AI forums, and ran workshops on agents and automation.
- Outcome
- Demo data prep dropped from 1.5 hours per opportunity to under 10 minutes. Deal cycles run around 30% shorter through automation and AI-driven back-office work. 50+ skills and plugins in production, 50+ people enabled across commercial teams.
The Presales Handbook
- The Problem
- Presales knowledge fragmented across individuals with no structured, transferable framework for solution selling that teams could actually use.
- My Role
- Author and Founder
- Actions
- Built a comprehensive methodology covering discovery, demo, qualification, RFP, POC, ROI and objection handling. Published as a book, online course and custom GPT mentor.
- Outcome
- Active learning community, published book, video course with templates and a custom GPT for personalized presales mentoring.
AngerApp
- The Problem
- Most anger management tools try to suppress anger. No app existed that reframed it as useful information worth listening to.
- My Role
- Founder and Product Lead
- Actions
- Designed the full product experience integrating CBT, DBT, NVC and breathing techniques. Built the panic button, mood tracking and AI-adaptive sequences.
- Outcome
- Beta launching July 1, 2026 with 50 active testers. Free, Premium (€4.99/month) and Ultimate (€11.99/month) tiers.
PortaSoft UG
- The Problem
- SMEs managing freight costs and invoice verification relied on manual, error-prone processes with no dedicated software built for their scale.
- My Role
- CEO and Founder
- Actions
- Built the software from scratch, acquired the first customers, and provided consulting alongside product delivery. Ran the company in parallel with a growing career for almost four years.
- Outcome
- Sold the company to a buyer when a new full-time role demanded full focus. A full founder cycle from idea to exit.
Career Progression
Full CVArea Vice President, Solution Consulting
e2open, A WiseTech Global Company
Global (Europe, UK, Asia, US)
- Leading a 10+ person Solution Consulting organization of direct and indirect reports across Europe, UK, Asia and the US, on deals typically from $900K to $5M+ TCV
- Enterprise-wide, P&L-adjacent leadership: ran the GTM Industry Solutions Program, directing 70+ people across Product, Professional Services, Training and Alliances
- Own the AI strategy for Solution Consulting: built 50+ Claude-based skills and plugins, rolled out company-wide SOPs for Sales and Presales, enabled 50+ people for AI
- Cut demo data prep from 1.5 hours per opportunity to under 10 minutes and reduced deal cycle time by around 30% through automation and AI-driven back-office work
- Founded the Industry Solutions AI Initiative, building AI-powered presales tools including a Demo Data Generator and Discovery Agent from scratch
- Drove the High Velocity Play (HVP) program, Trade Express and GTM Express from concept to commercial launch. Both products are now in market and driving bookings growth
- Delivered LinkedIn Live sessions on customs market disruption and US export regulations to an industry audience
Senior Director, Solution Consulting
e2open, A WiseTech Global Company
Global
- Promoted from Director after building a track record of deal wins and team performance
- Led solution consulting across the full supply chain and global trade portfolio
- Won President's Club as an individual contributor while also building team capability
- Developed demo frameworks and enablement content adopted across the global SC team
Director, Solution Consulting
e2open (joined via Amber Road acquisition)
EMEA
- Joined e2open through the Amber Road acquisition and quickly embedded into the broader organization
- Led solution consulting for trade compliance, customs and global trade management across EMEA
- Won President's Club multiple times as an individual contributor
- Built video series supporting sales and marketing, used in webinars and field events
Solution Consultant EMEA
Amber Road (now e2open)
Greater Munich Area
- Specialized in global trade compliance and customs solutions for enterprise customers across EMEA
- Key contributor to strategic deals before and through the e2open acquisition
Account Manager and Consultant
SupplyOn
Hallbergmoos, Germany
- Account manager for automotive customers including BorgWarner, Yazaki and Kautex Textron
- Led implementation and configuration of SaaS supply chain solutions across ERP and EDI integration projects
- Validated customer requirements and coordinated with product development
CEO and Founder
PortaSoft UG
Haag in Oberbayern, Germany
- Founded and built a software company focused on freight cost management and invoice verification for SMEs
- Developed the product, acquired customers and provided business consulting alongside software delivery
- Sold the company to a buyer when a new full-time role demanded full focus
Global Supply Chain Manager and Head of Logistics
Schletter Group
Haag in Oberbayern, Germany
- Responsible for worldwide logistics and supply chain operations
- Led procurement and logistics restructuring projects across international manufacturing sites
- Managed international freight purchasing and foreign plant support
- Drove continuous improvement across the full supply chain
Sales and Assembly Management
LOESCH Schubert GmbH
Greater Munich Area
- Sales, customer service, purchasing and material management in a technical environment
Visible in the Market
Public work you can check for yourself: published, recorded, and built in the open.
The Presales Handbook
Published book and methodology for solution selling, with an online course and templates.
Visit sitePreSales Handbook on YouTube
Video lessons and walkthroughs on discovery, demos and deal strategy.
WatchLinkedIn Live Sessions
Live sessions on customs market disruption and US export regulations.
Follow on LinkedInAngerApp
Building a science-backed mobile app in public. Beta launches July 2026.
Visit siteLet's Talk
The more context you share, the more useful our conversation will be.
What Others Say
Recommendations from managers, colleagues and clients at e2open, WiseTech and beyond.
You are welcome to reach out to any of the people quoted here. If you are looking for a direct reference, Mehmet C. Demirci, Al Cooke, or Heloise Szabo have agreed to be contacted.
“Johannes is remarkably genuine. What you see is what you get, and that sincerity draws people to him. He has since become a true reference in the world of presales, earning a doctorate and authoring influential works. Without hesitation, I would recommend Johannes for any project, personal or professional. He brings not only excellence but heart.”
Heloise Szabo
Former Colleague · Supply Chain Software
Companies and Organizations